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Flux Marine Bolsters Advisory Board with Veteran Strategy Leader

By MGN EditorialFebruary 28, 2026 at 02:36 AM

Flux Marine, a leader in electric outboard technology, has appointed Gary Lancina, former head of strategy at Mercury Marine, to its advisory board.

Flux Marine, a pioneering company in the development of high-performance electric outboard motors, has announced a strategic move to strengthen its advisory board. The company has appointed Gary Lancina, the former head of strategy at Mercury Marine, to provide guidance and expertise as Flux Marine scales its brand and expands into global markets. According to the press release, Lancina's extensive experience in the marine industry and his track record of driving successful strategic initiatives will be invaluable as Flux Marine continues to electrify the world's waterways. Lancina spent over a decade at Mercury Marine, where he led the development and execution of the company's long-term strategic plans. "Gary's deep understanding of the marine industry and his proven ability to drive transformative growth make him an ideal addition to our advisory board," said Flux Marine's CEO, Benjamin Sorkin. "His expertise will be instrumental as we work to accelerate the adoption of our high-performance electric outboard technology and expand our global footprint." The move comes as Flux Marine continues to make strides in the rapidly evolving electric boat market. The company's innovative outboard motors are designed to provide a sustainable and powerful alternative to traditional combustion engines, addressing the growing demand for eco-friendly marine propulsion solutions. "I'm thrilled to join the Flux Marine team and contribute to their mission of electrifying the world's waterways," said Lancina. "The company's cutting-edge technology and commitment to sustainability align perfectly with my own values and experience, and I look forward to working with the team to drive the company's strategic growth." The appointment of Lancina to Flux Marine's advisory board underscores the company's commitment to assembling a team of industry veterans and thought leaders to guide its expansion and innovation efforts. As the maritime industry continues to navigate the transition towards more sustainable practices, Flux Marine's ability to leverage Lancina's expertise will be crucial in positioning the company as a leader in the electric outboard market.
#electric boats#outboard motors#advisory board#marine industry strategy

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